Stellar’s ‘Food for Thought’ blog honored with two industry awards
JACKSONVILLE, Fla. (Oct. 7, 2015) — Stellar, a fully integrated firm focused on design, engineering, construction and mechanical services worldwide, has won two awards for Food for Thought, the company’s educational blog focused solely on the design and construction of food processing facilities.
This month, the blog was recognized in the Jacksonville Business Journal’s 2015 BizTech awards as “Best Website for Generating Business and Leads.” The Jacksonville Business Journal’s BizTech Awards honor companies at the “cutting edge of the technological landscape.”
In May, the blog took first place in the Society for Marketing Professional Services (SMPS) Marketing Communications Awards’ social media category. SMPS’ award program is the longest-standing, most prestigious competition recognizing excellence in marketing communications among professional services firms in the design and building industry.
Stellar and its content marketing firm Reputation Ink conceived, strategized and implemented Food for Thought in 2013. The blog addresses the many issues and challenges that face food manufacturers, from refrigeration to food safety, sustainability, planning, automation, operations and maintenance. The blog serves the food industry exclusively, helping drive SEO, capture a niche audience, and build Stellar’s reputation as a food industry expert.
“Before we launched Food for Thought, our marketing was very traditional and mostly offline, including tradeshows, networking, direct mail and print advertising,” said Justin Bridegan, Stellar’s Marketing Director. “However, the team at the time knew that the Internet was changing the way that people bought services and we wanted to leverage that.”
“Our prospects use the Internet to solve problems and answer questions,” Bridegan said. “It’s imperative that we are the ones to answer those questions and help solve those problems. By doing so, we position ourselves as the industry expert and go-to provider prospects turn to when they are ready to buy our services.”
The blog is regularly featured in industry publications such as Food Manufacturing, Plant Engineering, Process Cooling, Control Engineering, Consulting-Specifying Engineer and more.
Stellar is a fully integrated design, engineering, construction and mechanical services firm that provides the industry’s most comprehensive range of self-performed services, including planning, design, preconstruction, construction, refrigeration, mechanical and utility, building envelope, and total operations and maintenance services. More than 600 Stellar employees worldwide create award-winning food processing plants, refrigerated warehouses, distribution centers, commercial buildings and military facilities. In addition to its Jacksonville, Florida, headquarters and its Western Region office in Modesto, California, Stellar operates nearly 25 support locations and offices throughout the United States and in the Middle East and North Africa (MENA) region, China and Puerto Rico. The company also serves Central and South America, Europe and India. For more information, visit www.stellar.net.